Travelers Delight in Bright Spring Festival Escapades

A fireworks display took place at Shanghai Haichang Ocean Park during the holiday.

Sunny outlook as travelers enjoy Spring Festival

A photo opportunity arose at the Oriental Pearl TV Tower.

The tourism market in the city exhibited a robust upward trend during the eight-day Spring Festival holiday, as evidenced by strong statistics.

Shanghai saw a significant surge in traveler numbers during the eight-day Chinese Lunar New Year holiday, reaching 16.7595 million trips, a remarkable increase of around 50 percent compared to the same period last year.

According to the Shanghai Administration of Culture and Tourism, the average occupancy rate of luxury hotels during the eight days reached 53 percent, marking a 15-percentage-point rise from the previous year.

The favorable sunny weather created optimal travel conditions, complemented by a range of flower-viewing and folk cultural activities at various tourist spots and parks throughout the city, allowing visitors to fully immerse themselves in the festive ambiance. This, in turn, heightened the enjoyment and excitement of tourists, as reported by the administration.

Sunny outlook as travelers enjoy Spring FestivalProvided

Shanghai Haichang Ocean Park drew large crowds during the holiday.

Sunny outlook as travelers enjoy Spring FestivalProvided

A group of ring-tailed lemurs at Shanghai Wild Animal Park indulged in a feast during the holiday.

During the holiday period, approximately 200 activities spanning eight categories such as exhibitions, performances, and culinary delights were organized across the city.

Exhibitions and performances held at over 200 cultural venues including museums, art galleries, and theaters citywide were well-received.

Noteworthy exhibitions such as “Stars Over China: The Ancient Shu Civilization of Sanxingdui and Jinsha” at Shanghai Museum’s East Branch and “Pictures of China,” showcasing nearly 200 artworks by renowned artists Lin Fengmian and Wu Guanzhong at China Art Museum, attracted a large number of visitors.

Throughout the holiday, a total of 380 performances were staged at 39 different venues in the city, offering a rich cultural experience to the audiences.

Sunny outlook as travelers enjoy Spring FestivalProvided

Children enjoyed holiday activities at a minsu (Chinese equivalent of a B&B) in Qingpu.

In addition, a diverse array of activities such as a Spring Festival market and lantern festival at the Oriental Pearl TV Tower, dragon-themed events at Oriental Land, ocean and dragon-themed festivities at Shanghai Haichang Ocean Park, and a magical light festival at Shanghai Happy Valley provided delightful experiences for travelers, as highlighted by the administration.

At Shanghai Botanical Garden, an exhibition showcasing nianxiao flowers (Spring Festival flowers) is currently ongoing, featuring plants infused with dragon elements and other Chinese zodiac symbols, while a spring flower exhibition with peonies and azaleas as the central theme is being held at Shanghai Chenshan Botanical Garden.

The city’s cruise ships on Suzhou Creek and Huangpu River underwent a transformation with dragon-themed decorations and offered Spring Festival banquets, inviting passengers to immerse themselves in the allure of intangible cultural heritage.

Sunny outlook as travelers enjoy Spring FestivalProvided

A traditional dragon dance captivated audiences at Shanghai Haichang Ocean Park during the holiday.

Lantern festivals at Yuyuan Garden, Shanghai Guyi Garden, and Qushui Garden in Qingpu District allowed visitors to experience the traditional culture of the Chinese Lunar New Year.

Various shopping centers and scenic spots across the city organized diverse activities to stimulate consumption. Notably, a dragon and fish Chinese Lunar New Year celebration parade was held in Xintiandi, while a luminous spectacle illuminated Wujiaochang commercial district.

Ancient towns emerged as popular destinations to savor the festive essence of Jiangnan, with a light show enchanting visitors in Fengjing Ancient Town. Lantern exhibitions adorned Nanxiang Ancient Street and Qingxi Ancient Street, blending historical customs with a contemporary flair.

Sunny outlook as travelers enjoy Spring FestivalProvided

A lively lion dance in Qingpu District captivated large crowds during the holiday.